Consumer to Consumer C2C : C2C e-commerce refers to the sale of a good or service to another consumer. Consumer to consumer sales take place on platforms like eBay, Etsy, Fivver, etc. Consumer to Business C2B : Consumer to business is when an individual sells their services or products to a business organization. C2B encompasses influencers offering exposure, photographers, consultants, freelance writers, etc.. What is e-commerce: Examples Everyone from independent freelancers to small businesses to the largest of corporations can benefit from the ability to sell their goods and services online at scale.
Here are some examples of types of e-commerce: Retail: The sale of products directly to a consumer without an intermediary. Dropshipping : The sale of products that are manufactured and shipped to consumers via a third party. Digital products: Downloadable items like templates, courses, e-books, software, or media that must be purchased for use.
Wholesale: Products sold in bulk. Wholesale products are usually sold to a retailer, who then sells the products to consumers. Services: These are skills like coaching, writing, influencer marketing, etc. Subscription: A popular D2C model , subscription services are the recurring purchases of products or services on a regular basis. Crowdfunding: Crowdfunding allows sellers to raise startup capital in order to bring their product to the market.
Killing it: Successful e-comm sites E-commerce accounts for trillions of dollars in sales every year. Their online profits have surpassed all US retailers — including Walmart and Amazon — combined since Amazon: Amazon is the largest e-commerce retailer in the United States, and has changed the face of retail so much that a burning question for most retailers is how to beat Amazon. Walmart: Once the top retailer in the US, Walmart has focused mightily upon their online business, with great results, offering traditional retail sales, as well as grocery delivery and subscription services.
Wayfair: This home furnishing e-tailer is a drop-shipper, carrying hardly any inventory. Now that you know who your customers are, you have to find a way to reach them.
The idea behind SEO is making sure that when your target customers search for your product online, your business is the first thing that comes up. How often do you go past the first page of search results to find something?
The good news about SEO is that you can do it yourself. There are plenty of great tutorials online from places like Moz or Distilled on how to start your own SEO efforts. You can also hire an outside SEO agency to manage it for you. So, your social media strategy is going to be an important part of tracking down customers. Make sure the information on each profile is complete and consistent. Your customers will come to social media platforms to look for products, find information about companies, and read reviews.
Clean up your business page, make it engaging and attractive, put all pertinent information front-and-center so your customers can easily connect and shop. When visitors do engage with your profiles, engage back! Respond to their questions and requests promptly. It can take some work, but it will show your customers that you care about your business and about them.
The trick is to get the word out there about your business and your products. Remember, one of the advantages of e-commerce is how quickly you can react to the changing business world. If an opportunity arises for you to get your name out, take it!
You have your mobile-friendly website. You have your digital marketing strategy. Now, you have to manage the logistics of the actual sales. In a physical store, your customers walk in, hand you the money, and walk out with their products. In a physical store, a sale is a sale. In e-commerce, the sale itself is only half the battle. Any business will face challenges and all businesses need solid business plans, good management, and plenty of hard work. E-commerce can offer your business some serious advantages.
It also presents some unique challenges. Take some time to decide whether brick-and-mortar or e-commerce is better for your company, and then get started! We know you can do it. Loans are originated and funded through our lending arm, Accion Opportunity Fund Community Development. You may opt out of receiving certain communications as provided in our Privacy Policy. LegalZoom and NBA team up to support small business. Learn more. Apply for a Loan. Low Costs Opening a store is expensive.
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