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Free Local Pickup. Show only. Free Returns. Returns Accepted. Authorized Seller. Completed Items. Sold Items. Authenticity Guarantee. But why did this innovative condiment fail? Heinz came up with the idea of a kid-friendly ketchup that will add more colors to their plates. Moms quickly rushed to the supermarkets to grab one of these. True enough, pouring a new color onto their plate made dinnertime more fun for the kids. Kids seemed to enjoy the new-colored ketchup and would even take the pleasure of squirting it on their food.
So, moms later realized that the ketchup factory has to tweak the natural ingredients just to change colors. This also means using enormous amounts of artificial coloring and flavor enhancers. And many moms believed that the product will only mislead their kids into thinking such fallacy.
This eventually led to the demise of the Heinz Purple Ketchup. Reddit Reddit.
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