Instead of calling her business after her full name, she opted for Jano O Media. Not only is it easier to say, but also remember. So, she shortened it to Tish , creating the name Miss Tish. Her new name has become part of her business identity and nickname in a fun and personal way. And she decided to keep it.
Whatever the meaning is behind shortening your name or using your nickname, it could be a great story to share with your ideal clients. Play around until you find a combination that works well for you and your business. This new connecting word can be at the beginning or end. Instead, she used her nickname Frankie and added what she did to the beginning of her name, creating Designs by Frankie.
As long as there is some type of meaning behind the new business name, you might end up loving it even more. Nuttwood became what our friends called their home, and designed a plaque created for the front entrance. People will follow you, because they love your work and you , not because of your business name.
Once you pick your company name, and throw yourself into branding it, it is hard to change the name. Not impossible, mind you, but changing midstream can be confusing for your clients, and potentially expensive for you. It is best to pick the right name right from the start.
There are some funny business names ideas, ones that make you laugh when you first hear them. However, there is a fine line. Will you and your clients find it funny in two years, five, how about twenty? According to Alexandra Watkins , founder of Eat My Words, a company that creates business names ideas for clients, you should not name your business after yourself.
Yes, you see it all the time, but what does it really mean to your client? The Wynn Hotel in Vegas is also a great example of when it makes sense to use your own name. You want your business name to create an immediate impact. It must be memorable. If you want a chance to stand out in that noise you must find a winning name, something that people will remember five minutes after you talk to them.
If you do it right, they may even pass it along to others, giving you free word of mouth. Imagine what the name will look like on a business card or advertisement.
A company called "Money Matters," for example, that is solely based on the speaking, writing and consulting of one person can create dissonance in the brand experience. Sure you may write a book called "Money Matters" and eventually decide to build a training company around it later, but don't get ahead of yourself in the present if it's your face that is bringing the credibility to everything you publish. If you are the face of your brand, don't hide it. When you want your specific ideas, philosophies, and approach to be known as yours….
Gary Vaynerchuk had his own spin on and approach to the social media world, and it was easier to digest because there was a face and a name with proven results behind it. Even though Apple is a revolutionary company, we attribute a lot of its innovation to Steve Jobs because we want a name and face even though he was one of many people leading the innovation. We have branded many solopreneur shops with company names simply because the owner was not interested in being the face.
My friends at Spark Growth knew, even when they were just two people, that they wanted to build a bigger agency. Choosing this name allowed them to build and train a team that will run on its own one day. Wouldn't everyone want the option to build a business that runs itself? Not at all. Your life goals and daily activities are drastically different when this is your goal. Building a business that eventually operates without you means hiring staff and training management teams.
Some people would prefer to build a brand that is more nimble in its operations. The paper that showed a positive correlation between an eponymous firm name and financial results looked at a data set of 1. The other paper uses a sample of roughly 8, firm-years of data from U.
It could be that eponymous firms are more valued in Europe, or that family firms are somehow different from all eponymous firms, or that something has changed since But what most interested me was the difference between how the two papers explained their findings. In the case of an eponymous firm, the founder may be more likely to view their companies in terms of personal use value, as opposed to investor-oriented, market-exchange value.
First, think about the customer. An eponymous name makes a firm seem more personal or familial to customers. An eponymous name can also set expectations that customers will be doing business directly with the founder.
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