He believed in enjoying the moment — but also keeping on the ball and moving forward. When it came to designing clothing, he came up with designs that he would want to wear himself. He imagined clothing fit for movie stars. Brand expansion He started out in menswear and launched his first tailored shirts for women in , with his now-famous Polo player emblem.
He also opened his store on Rodeo Drive, Beverly Hills, the same year. In , Lauren launched his iconic Polo Sport line, followed by additional lines and acquired brands, such as Ralph Lauren Purple Label in Challenges In June , it was reported the Ralph Lauren brand was struggling in some quarters.
Analysts blamed discounting and lower-end products, claiming they cheapened its image, while a failure to attract younger consumers was also cited. After a brief stint in the Army, Lauren took on a sales job at Brooks Brothers. In , Lauren was awarded the Coty Award for his men's designs. Following this recognition, he released a line of women's suits tailored in a classic men's style. Then in , Lauren released a short-sleeve cotton shirt in 24 colors.
Lauren is known for capitalizing on an aspirational style and key insignia which evokes the British gentry while also referencing the aesthetics of the American upper class. His fashion ideas have been criticized by some for not being particularly innovative while also embraced by scores of consumers who prefer more approachable looks.
Lauren subsequently broadened his brand to include a luxury clothing line known as Ralph Lauren Purple, a rough and rustic line of apparel dubbed RRL, a home-furnishing collection called Ralph Lauren Home and a set of fragrances. Polo currently produces clothing for men, women and children and has hundreds of internationally placed stores, including factory stores that produce the majority of his sales domestically. Lauren has also designed Olympic uniforms for Team USA, though controversy ensued when it was discovered that the competitors' attire for the summer games was made in China.
During the s, Lauren made his foray into the film business as well, further cementing his status as a classic American designer by outfitting cast members for the film adaptation of The Great Gatsby , starring Robert Redford and Mia Farrow.
Lauren also received credit for helping to outfit the cast of 's The Wild Party , another early 20th-century outing starring James Coco and Raquel Welch. Paramount Pictures Getty Images. Bettmann Getty Images. The couple posed with their two eldest children outside their home. The designer was pictured in his 17th Avenue office in Denver Post Getty Images. And with women wearing his designs in his store that same year.
David Cooper Getty Images. Ron Galella Getty Images. Lauren posed alongside Diana Vreeland in December Keith Beaty Getty Images. Images Press Getty Images. During school, Lauren sold ties he had made for other students. Years later, at the age of 16, Ralph Laurens elder brother changed the last name from Lifshitz to Lauren due to bullying.
After school he attended Bauruch College where he studied business but dropped out after only two years. Following this he served two years in the U. S army between to
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