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Get Its Start? Its flagship brand Louis Vuitton recently opened a handbag workshop in Texas, with President Donald Trump in attendance. The offer comes as luxury goods companies have been wrestling with changing habits of shoppers who are increasingly buying online. They're also purchasing second-hand luxury items from places like TheRealReal. In addition, luxury companies are facing fears of an economic slowdown in China, a key area of business, while they're already dealing with a slowdown in international tourism in the US.
Under its CEO, Alessandro Bogliolo, Tiffany is trying to appeal to younger shoppers with more modern takes on jewelry. Earlier this year, it launched a men's jewelry collection, and it's increasing its marketing to a more diverse customer base like same-sex couples. Tiffany jewelry has been beloved by celebrities for decades. Kate Winslet and Lady Gaga are seen wearing Tiffany necklace and earring sets at the Oscars in and , respectively.
A Louis Vuitton store in Japan is pictured. Still, Tiffany's US sales have been stagnating as China's slowing economy has weighed on spending by Chinese tourists, who make up a substantial portion of luxury spending.
The strong dollar has also made Tiffany products more expensive for consumers outside the US. Tiffany has notably highlighted ways customers can personalize jewelry and started letting people trace the origin of their diamonds.
Tiffany was founded in by Charles Lewis Tiffany. The jeweler became known for its delicate pieces designed in a new 'American style' that deviated from the European aesthetic, which was heavily influenced by the Victorian era.
In the early years, Tiffany was known for its silver work, thanks to the influence of renowned silversmith and lead designer Edward C Moore. Tiffany, known for its bright blue boxes and expensive wares, was founded in In , the jeweler purchased one of the world's largest diamonds, a The diamond was cut into an impressive Dubbed the Tiffany Diamond, the gem became the cornerstone of the jeweler's collection and cemented its place in the global industry.
Today, that diamond is housed at Tiffany's flagship store in Manhattan. Tiffany adopted the iconic robin's egg blue as its central color in , and the hue has been synonymous with the brand ever since. Tiffany revolutionized engagement rings when it introduced the 'Tiffany Setting' in Previously, engagement rings were bezel-set, with only the top of the diamond visible. Charles Tiffany fashioned a new setting that held the diamond on six prongs, elevating it into the light.
After the founder's death in , his son, Louis Comfort Tiffany, took over the company and became its first artistic director. Over the next few decades the jeweler became known for its delicate pieces designed in a new 'American style' that deviated from the European aesthetic, which was heavily influenced by the Victorian era.
Tiffany first achieved international recognition at the Paris World's fair, where the company was awarded the grand prize for silver craftsmanship. It marked the first time an American designer had been honored by a foreign jury.
The diamond fitted into a necklace later worn by Audrey Hepburn in the film Breakfast at Tiffany's. The jeweler was the first American firm to adopt British silver standards 92 percent purity.
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