Moseley and the Murrells met with Fransmart , a franchise-development company and Mosley was eventually hired to be in charge of franchising, and lining up investors for the company's expansion. Due to the popularity of the restaurant, Five Guys had it's first franchise in and the chain expanded from there, particularly along the East Coast.
The company has also franchised outside US borders opening a store in the United Kingdom in July The chain now has 27 restaurants open across the UK, with locations in the Middle East, and continues to expand in Europe. Five Guys' simplistic, but delicious food items created what some refer to as a cult-like following, despite the company's adherence to minimal advertising.
Consumers have flocked to the burger chain, and franchisees can't seem to get stores open fast enough. Additionally, Five Guys continues to stomp the competition. A recent Business Insider story revealed that Five Guys once again claimed the top spot in the latest annual Harris Poll EquiTrend survey's "Burger Brand of the Year" category, defending its title against 17 other famous burger chains including Carl's Jr. The interior of Five Guys restaurants are kept simple too featuring white tiling, checkered with five vertical rows of red tiles, each row representing one of the five sons of the chain's founder.
The employee's uniforms are either plain red or white and red. Unlike many of the other fast food chains, there are only a few tables and chairs in Five Guys with potato sacks stacked in customer areas, giving a more wholesome, homely look to the restaurant. Five Guys restaurants also includes open kitchens enabling the customer to see their burgers being grilled to order and free, roast-shell peanuts for customers to eat while awaiting their order.
Finally, rock music from the 60s and 70s are piped into the stores creating a nostalgic, but relaxing atmosphere. Five Guys doesn't rely on flashy, national ads to get people into their stores.
The company's advertising philosophy is to let the food talk for the company. In fact, Founder Jerry Murrell told Inc. Magazine , "We figure our best salesman is our customer. Treat that person right, he'll walk out the door and sell for you. From the beginning, I wanted people to know that we put all our money into the food. Or on guys in chicken suits. But we'll go overboard on food. Lessons learned from following Five Guys' successful rise includes: giving customers what they want, good burgers, pricey-but-worth-it buns, delicious fries , fast, friendly service, all while keeping things simple, ordinary decor, word-of-mouth advertising, etc.
No razzle-dazzle, no giant chickens in costumes, no playing with the menu and adding a fat free caramel moco-loco latte. Just good burgers and fries. Of course, it doesn't hurt to have good investors to get the expansion and franchise operations going, but that all came after establishing a solid, simple business model as the foundation.
Workstream is a hiring platform that helps employers get 4x the number of qualified applicants. See what all the buzz is about by scheduling a demo or email us info workstream. If an employee quits, but no one is around to do an exit interview, do they affect any change? This ancient zen question As an owner or GM of a QSR, you know firsthand how difficult it is to find new talent for your restaurants.
We serve companies ranging from brick and mortar small businesses to Fortune , simplifying the hiring process for:. Join thousands of happy hiring managers. Call or text message us: Subscribe to Workstream's newsletter to get our latest news. HR Resources. Challenge accepted. Seriously, they're all about choices. In , Five Guys became the largest chain in America to install those crazy Coke freestyle machines.
Five Guys' director of franchising is none other than former Washington Redskins kicker Mark Moseley. In case you're not up on your questionably-PC football team lore, Moseley was a huge deal. His points scored remains a franchise record to this day. Murrell, who shuns all national ad campaigns, dismissed that as "cheap", but Obama famously showed up anyway in ' His order?
He also bought a bunch of burgers for his team, and a cheeseburger with ketchup for boring old Brian Williams. Not only have the Murrells repeatedly refused to add milkshakes to their menu, but they also won't add milk.
Jerry's reasoning? Because kids don't like milk, and kids like Five Guys because it seems like a calcium-low treat. On top of winning basically every Washingtonian Magazine burger prize, Five Guys clinched the entire nation's love in a Market Force Information survey last year.
The Guys nabbed the esteemed 1 burger chain honor, beating out the likes of Smashburger and In-N-Out. Some of the Five Guys' kitchen rules include no timers in the kitchen because good cooks know when food is done , French fries must be shaken 15 times exactly, and onion and bacon go below the patty while pickles and tomato go above. If you and the Internet co-exist, you've likely seen this "dayum, dayum, dayum" video before.
Well, apparently Daymon Patterson's hilarious, fawning review of the Five Guys double cheeseburger was good enough to score him a Travel Channel show called Best Daym Takeout. Instead of investing money in advertising, Five Guys puts it toward an intensive secret shopper program to ensure quality.
Restaurant crew members can get extra dough for getting high scores from the shoppers. Watch out, Del Taco! Skip to main content News. Kevin Alexander.
0コメント