With certain types of text messaging software, users are able to reply back to you and start a private conversation to get any questions they may want answered. Users have to write down any information they need, and in the heat of the moment they could easily get information wrong, ask for it to be repeated and grow frustrated.
Phone calls have their place, but in many communications all that is required is short, quick information, making text messaging the perfect medium to reach those on-the-move. Great service will determine whether users feel comfortable to come back to you again, and this can be difficult to achieve with phone calls or email. If you have multiple users trying to access your line, waiting times may turn users around, something that can be easily fixed with text messaging. There are many ways to communicate with your users, but when it comes to reaching them everywhere in the quickest amount of time, nothing beats text messaging.
Eg you would be able to know that the person you wish to collaborate with is available or not through statuses indicators etc. View All Events. Email address:. Instant messaging: why is it so popular? Previous 4 challenges, opportunities and trends of the Fourth Industrial Revolution. Next Roundup: for the week ending 7 February About The Author.
Michele Marius Michele Marius has a wealth of experience in the telecoms and ICT space, which has been gained in the Caribbean, Southeast Asia and the South Pacific, and in the public and private sectors. Related Posts. Ras Albert Williams on February 5, at Tempie Williams on February 6, at Kamutula on February 6, at Search Search for:.
People have access to features, such video, photos, e-commerce, gaming, and the old messaging, all in one platform. The top three messaging apps by the number of users are WhatsApp — 2 billion users, Facebook Messenger — 1. Messenger is the top messaging app in the US. In , approximately million new conversations were taking place each day on the app. In total, 7 billion conversations were occurring daily. As technology advances, so do the messaging apps.
Currently, Facebook intends to integrate the top messaging apps —WhatsApp, Instagram, and Facebook Messenger to allow users to communicate across the platforms seamlessly. Messaging apps offer enormous opportunities for marketers. They can be great additions to your marketing plan. You can use messenger chatbots to communicate with customers and prospects. Such chatbots are reactive and require customers to come to you.
They are not the best chatbots for forward-looking businesses. The last few years have seen the tremendous growth of messaging apps. This represents a huge opportunity for marketers to engage in messenger marketing and connect with customers and prospects using social messaging bots. June 9, With billions of monthly users, messaging apps offer endless opportunities and massive marketing potential and growth for companies around the globe.
Share This Post. Share on facebook. Share on linkedin. Share on twitter. Share on email. What are Messaging Apps? Put simply, they are platforms that allow instant messaging. Messaging apps have standard features such as: free install, chatting, groups, photo sharing, and the ability to make voice and video calls.
Why Texting has Become so Popular. Texting has surpassed phone calls as the leading form of communication, especially among Millennials. Here are several reasons why texting has become more popular than ever before.
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